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WG cover Steps copy 2

Pharmacy

Pharmacy

Notting Hill, London Blue Lodge Ltd / Damien Hirst 1998

New restaurant concept in Notting Hill Gate

Rather than simply decorating a restaurant with artworks, Damien Hirst set out to create a restaurant where customers would eat and drink within an art installation. The site chosen was a landmark location on Notting Hill Gate that had been the location for several unsuccessful restaurants in the past. The facade was rebuilt to create strong clean lines and the interior was entirely reworked including the construction of a new curved staircase linking the floors.

Of central importance was the need to develop a completely bespoke product including hand painted ceramic tiles, coloured and inlaid glass windows, hand printed wallpaper, sculptural bathroom fittings, bespoke furniture (designed by Jasper Morrison) and clothes (designed by Miuccia Prada). We worked alongside Hirst to design and build the project and to produce the bespoke products throughout the interior.

The restaurant opened in 1998 and was an immediate success winning the 1999 London Restaurant Award for Best Contemporary Restaurant Design. It was closed in 2004 and a subsequent sale of the interior fittings realised $15m.

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Front Door
Bar Tables


Of central importance was the need to develop a completely bespoke product including hand painted ceramic tiles, coloured and inlaid glass windows...

... hand printed wallpaper, sculptural bathroom fittings, bespoke furniture (designed by Jasper Morrison) and clothes (designed by Miuccia Prada).


Blue Bar
Pharm Slide03prescriptions
Pill Bar



The restaurant opened in 1998 and was an immediate success winning the 1999 London Restaurant Award for Best Contemporary Restaurant Design.

Steps
Edited bar Tables02 copy


it was closed in 2004 and a subsequent sale of the interior fittings realised £ 15m.

Pharm Slide01street
Front Door
Bar Tables
Blue Bar
Pharm Slide03prescriptions
Pill Bar
Steps
Edited bar Tables02 copy
Pharm Slide01street