The project was to create a restaurant and bar that was an entire piece of art, where customers would eat and drink within an art installation. The site chosen was a landmark location in Notting Hill Gate that had been the location for several unsuccessful restaurants in the past. The facade was rebuilt to create strong clean lines and the interior was entirely reworked including the construction of a new curved staircase linking the floors.
Of central importance was the need to develop a completely bespoke product including hand painted ceramic tiles, coloured and inlaid glass windows, hand printed wallpaper, bespoke furniture (designed by Jasper Morrison) and clothes (designed by Miuccia Prada). Rundell Associates worked alongside Hirst to design and build the project and to produce the bespoke products throughout the interior.
The restaurant opened in 1998 and was an immediate success winning the 1999 London Restaurant Award for Best Contemporary Restaurant Design. It was closed in 2004 and a subsequent sale of the interior fittings realised $15m. Design and construction took 5 months.